Local results are based primarily on relevance, distance, and prominence. A combination of these factors helps us find the best match for your search. For example, our algorithms might decide that a business that's farther away from your location is more likely to have what you're looking for than a business that's closer, and therefore rank it higher in local results.

For the most part, keywords that hit the sweet spot in terms of volume and competition are going to be long-tail keywords, but long-tail question keywords are an added bonus because they provide opportunities to show up higher than the top results for broader, super-high-volume keywords—through the People Also Ask section.

What Is Google Keyword Ranking? Google keyword ranking is the position that your website is listed in Google when a user searches that phrase or keyword. A ranking of 1 means that you are at the top. If you are number 11, that means that you are on page 2 of Google as most search results have 10 listings per page.

Rankings in SEO refers to a website's position in the search engine results page. There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page.

Doing so will ensure your posts are as optimized as possible. SEO tools can help you identify ways to improve the discoverability of your site. SEO can seem daunting to novices, but there are several free SEO tools are are just as powerful as their paid counterparts.

Rank is calculated based on a mix of our estimations of a site's monthly unique visitors and monthly pageviews across desktop and mobile web traffic. The higher this sum, the higher the site's rank.